Moving Light: can light steer a crowd?

Moving Light is an unprecedented crowd-light interaction experiment in real-life performed during the Glow Lightfestival in Eindhoven (11-18 Nov. 2017).


Light with intensity, color and pattern variations is a most basic and instantaneous form of communication.
Emergency conditions, evacuation routes, availability of services are quickly understood through, e.g., flashing and/or colored illuminated signage.

Dynamic illumination, smartly adapting to crowding conditions and infrastructural needs, is thus a natural candidate for steering walking pedestrians.

  • Which light stimuli are more effective at steering
  • Can light dimming over perform conventional
    signage (e.g. arrows)?
  • Does crowd density disrupt light-based steering?
Driven by these questions we created “Moving Light”, a  crowd dynamics experiment and interactive exhibit, as part of the Glow Lightfestival 2017 (11-18 Nov.).


The Moving Light exhibit is a 23m x 6m corridor to be crossed by about 20.000 visitors per day. After an interactive experience of 1 minute, visitors leave the exhibit choosing on which side to bypass a central elongated obstacle.

In absence of external stimuli we expect pedestrians to
choose either side with 50:50 probability.

Can illuminated signage and uneven light sway such

We share the design and very preliminary results at the ILIAD 17 conference in Eindhoven with the poster below.

See high resolution version on ResearchGate  or contact us.

Tweets about Moving Light (#movingLightGlow )


About Moving Light

Moving Light has been created by Alessandro Corbetta1, Maurice Donners2, Antal Haans3, Fedosja van der Heijden2, Matthijs Hoekstra3, Martijn Hultermans2, Ion Iuncu2, Werner Kroneman1, Timo LeJeune2, Bert Maas4, Sjoerd Mentink2, Randi Nuij3, Philip Ross5, Sara Schippers3, Dragan Sekulovski2, Federico Toschi1, Marius Trouwborst2, Sander van de Wijdeven2 and Walter Willaert2

  1.  Crowdflow Research Group, TU/e, Dept. of Applied Physics
  2.  Risultati immagini per philips lighting research logo  Philips Lighting Research
  3.  Intelligent Lighting Institute, TU/e
  4.  Studio Lucifer, Eindhoven
  5.  Studio Philip Ross, Eindhoven

Moving Light has been further supported by



Glow 2017: the “Moving light” exhibit/experiment is in development!

We’ll proudly propose the “Moving Light” exhibit at the lightfestival GLOW2017. GLOW2017 is open between the 11th and the 18th November and, as usual, its route spans the entire city (see map below). 

As it happened for INFLUX, at GLOW2016, the exhibit will hide a massive crowd dynamics experiment. We’ll investigate the possibility for light stimuli to influence individuals’ turning decision. 
Stay tuned! We are getting ready…



 Risultati immagini per philips lighting research logo

WordPress Appliance - Powered by TurnKey Linux