{"id":549,"date":"2017-11-18T12:02:03","date_gmt":"2017-11-18T12:02:03","guid":{"rendered":"http:\/\/crowdflow.phys.tue.nl\/wordpress\/?p=549"},"modified":"2017-11-22T15:11:51","modified_gmt":"2017-11-22T15:11:51","slug":"moving-light-can-light-steer-crowd","status":"publish","type":"post","link":"https:\/\/crowdflow.phys.tue.nl\/wordpress\/moving-light-can-light-steer-crowd\/","title":{"rendered":"Moving Light: can light steer a crowd?"},"content":{"rendered":"<p><strong>Moving Light<\/strong> is an unprecedented <strong>crowd-light interaction experiment<\/strong> in real-life performed during the <strong>Glow Lightfestival in Eindhoven<\/strong> (11-18 Nov. 2017).<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">When you visit <a href=\"https:\/\/twitter.com\/GlowEindhoven?ref_src=twsrc%5Etfw\">@GlowEindhoven<\/a> make sure not to miss out on &#8216;Moving Light&#8217; <a href=\"https:\/\/twitter.com\/PhilipsLight?ref_src=twsrc%5Etfw\">@PhilipsLight<\/a> <a href=\"https:\/\/twitter.com\/TheStudentHotel?ref_src=twsrc%5Etfw\">@TheStudentHotel<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/4TU?src=hash&amp;ref_src=twsrc%5Etfw\">#4TU<\/a> <a href=\"https:\/\/twitter.com\/TUeindhoven?ref_src=twsrc%5Etfw\">@TUeindhoven<\/a> <a href=\"https:\/\/twitter.com\/AntalHaans?ref_src=twsrc%5Etfw\">@AntalHaans<\/a> <a href=\"https:\/\/twitter.com\/alecorbetta?ref_src=twsrc%5Etfw\">@alecorbetta<\/a> <a href=\"https:\/\/t.co\/wGGG2yE6Sv\">https:\/\/t.co\/wGGG2yE6Sv<\/a> <a href=\"https:\/\/t.co\/ZO0wlLFjCa\">pic.twitter.com\/ZO0wlLFjCa<\/a><\/p>\n<p>\u2014 CenterHT (@Center_HT) <a href=\"https:\/\/twitter.com\/Center_HT\/status\/931102775504666624?ref_src=twsrc%5Etfw\">November 16, 2017<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h3>Introduction<\/h3>\n<p><strong>Light<\/strong> with<em> intensity, color and pattern variations<\/em> is a most <strong>basic<\/strong> and <strong>instantaneous<\/strong> form of <strong>communication<\/strong>.<br \/>\nEmergency conditions, evacuation routes, availability of services are quickly understood through, e.g., flashing&nbsp;and\/or colored illuminated signage.<\/p>\n<p><strong>Dynamic illumination<\/strong>, smartly adapting to crowding&nbsp;conditions and infrastructural needs, is thus a <strong>natural&nbsp;<\/strong>candidate <strong>for steering walking pedestrians<\/strong>.<\/p>\n<ul>\n<li>Which light stimuli are more effective at steering<br \/>\ncrowds?<\/li>\n<li>Can light dimming over perform conventional<br \/>\nsignage (e.g. arrows)?<\/li>\n<li>Does crowd density disrupt light-based steering?<\/li>\n<\/ul>\n<h6 style=\"padding-left: 30px;\"><em>Driven by these questions we created \u201cMoving Light\u201d, a&nbsp; crowd dynamics experiment and interactive exhibit, as part of the Glow Lightfestival 2017 (11-18 Nov.).<\/em><\/h6>\n<h3><a href=\"https:\/\/twitter.com\/hashtag\/movingLightGlow?src=hash\">#movingLightGlow&nbsp;<\/a><\/h3>\n<p>The Moving Light exhibit is a<strong> 23m x 6m corridor to be&nbsp;crossed by about 20.000 visitors per day.<\/strong>&nbsp;After an interactive experience of 1 minute, <strong>visitors leave&nbsp;the exhibit choosing on which side to bypass a central elongated obstacle.<\/strong><\/p>\n<p>In absence of external stimuli we expect pedestrians to<br \/>\nchoose either side with <strong>50:50 probability<\/strong>.<\/p>\n<h6 style=\"padding-left: 30px;\">Can illuminated signage and uneven light sway such<br \/>\ndecision?<\/h6>\n<p>We share the design and very preliminary results at the ILIAD 17 conference in Eindhoven with the poster below.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-565\" src=\"http:\/\/crowdflow.phys.tue.nl\/wordpress\/wp-content\/uploads\/2017\/11\/poster_CORBETTA_movinglight-724x1024.jpg\" alt=\"\" width=\"724\" height=\"1024\" srcset=\"https:\/\/crowdflow.phys.tue.nl\/wordpress\/wp-content\/uploads\/2017\/11\/poster_CORBETTA_movinglight-724x1024.jpg 724w, https:\/\/crowdflow.phys.tue.nl\/wordpress\/wp-content\/uploads\/2017\/11\/poster_CORBETTA_movinglight-212x300.jpg 212w, https:\/\/crowdflow.phys.tue.nl\/wordpress\/wp-content\/uploads\/2017\/11\/poster_CORBETTA_movinglight-768x1086.jpg 768w, https:\/\/crowdflow.phys.tue.nl\/wordpress\/wp-content\/uploads\/2017\/11\/poster_CORBETTA_movinglight-1200x1697.jpg 1200w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/p>\n<p><a href=\"https:\/\/www.researchgate.net\/publication\/321061514_Moving_Light_can_light_steer_a_crowd\">See high resolution version on ResearchGate&nbsp; <i class=\"fa fa-link \" ><\/i> or contact us.<\/a><\/p>\n<p><strong>Tweets about Moving Light (<\/strong><a href=\"https:\/\/twitter.com\/hashtag\/movingLightGlow?src=hash\">#movingLightGlow&nbsp;<\/a><strong>)<\/strong><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\"><a href=\"https:\/\/twitter.com\/hashtag\/movingLightGlow?src=hash&amp;ref_src=twsrc%5Etfw\">#movingLightGlow<\/a> Kinect tracking is on! System on its way for the &#8220;Moving Light&#8221; exhibit \/ experiment at <a href=\"https:\/\/twitter.com\/hashtag\/glow?src=hash&amp;ref_src=twsrc%5Etfw\">#glow<\/a> <a href=\"https:\/\/t.co\/0aKGctrJlv\">pic.twitter.com\/0aKGctrJlv<\/a><\/p>\n<p>\u2014 Alessandro Corbetta (@alecorbetta) <a href=\"https:\/\/twitter.com\/alecorbetta\/status\/928300057912332288?ref_src=twsrc%5Etfw\">November 8, 2017<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Check it out this Pioneering Research on <a href=\"https:\/\/twitter.com\/hashtag\/CrowdDynamics?src=hash&amp;ref_src=twsrc%5Etfw\">#CrowdDynamics<\/a><br \/>\nMoving Light: can light steer a crowd?<a href=\"https:\/\/twitter.com\/alecorbetta?ref_src=twsrc%5Etfw\">@alecorbetta<\/a> keep us update!<a href=\"https:\/\/t.co\/rc3niHDZfM\">https:\/\/t.co\/rc3niHDZfM<\/a> <a href=\"https:\/\/t.co\/V9jm2TO9HY\">pic.twitter.com\/V9jm2TO9HY<\/a><\/p>\n<p>\u2014 Evacuation Modelling (@EvacuationModel) <a href=\"https:\/\/twitter.com\/EvacuationModel\/status\/931547624171298817?ref_src=twsrc%5Etfw\">November 17, 2017<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Building <a href=\"https:\/\/twitter.com\/hashtag\/movingLightGlow?src=hash&amp;ref_src=twsrc%5Etfw\">#movingLightGlow<\/a> ! <a href=\"https:\/\/twitter.com\/hashtag\/GLOW?src=hash&amp;ref_src=twsrc%5Etfw\">#GLOW<\/a> <a href=\"https:\/\/t.co\/exTrBZVfxk\">pic.twitter.com\/exTrBZVfxk<\/a><\/p>\n<p>\u2014 Alessandro Corbetta (@alecorbetta) <a href=\"https:\/\/twitter.com\/alecorbetta\/status\/928243788753010689?ref_src=twsrc%5Etfw\">November 8, 2017<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">TU\/e and Philips make GLOW-goers \u2018complicit\u2019 <a href=\"https:\/\/t.co\/LEJeCa2NY7\">https:\/\/t.co\/LEJeCa2NY7<\/a><\/p>\n<p>\u2014 Antal Haans (@AntalHaans) <a href=\"https:\/\/twitter.com\/AntalHaans\/status\/927231144592101377?ref_src=twsrc%5Etfw\">November 5, 2017<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">The <a href=\"https:\/\/twitter.com\/hashtag\/movingLightGlow?src=hash&amp;ref_src=twsrc%5Etfw\">#movingLightGlow<\/a> experiment is already on poster at the ILI outreach event! <a href=\"https:\/\/t.co\/YzRx08IKUM\">pic.twitter.com\/YzRx08IKUM<\/a><\/p>\n<p>\u2014 Alessandro Corbetta (@alecorbetta) <a href=\"https:\/\/twitter.com\/alecorbetta\/status\/930422181292576769?ref_src=twsrc%5Etfw\">November 14, 2017<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<h3>About Moving Light<\/h3>\n<p>Moving Light has been created by&nbsp;Alessandro Corbetta<sub>1<\/sub>, Maurice Donners<sub>2<\/sub>, Antal Haans<sub>3<\/sub>, Fedosja van der Heijden<sub>2<\/sub>, Matthijs Hoekstra<sub>3<\/sub>, Martijn Hultermans<sub>2<\/sub>, Ion Iuncu<sub>2<\/sub>, Werner Kroneman<sub>1<\/sub>, Timo&nbsp;LeJeune<sub>2<\/sub>, Bert Maas<sub>4<\/sub>, Sjoerd Mentink<sub>2<\/sub>, Randi Nuij<sub>3<\/sub>, Philip Ross<sub>5<\/sub>, Sara Schippers<sub>3<\/sub>,&nbsp;Dragan Sekulovski<sub>2<\/sub>, Federico Toschi<sub>1<\/sub>, Marius Trouwborst<sub>2<\/sub>, Sander van de Wijdeven<sub>2<\/sub> and Walter Willaert<sub>2<\/sub><\/p>\n<ol>\n<li style=\"text-align: left;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-448\" src=\"http:\/\/crowdflow.phys.tue.nl\/wordpress\/wp-content\/uploads\/2017\/09\/cropped-cropped-Logo-beta-1.png\" alt=\"\" width=\"135\" height=\"60\">&nbsp;<a href=\"http:\/\/crowdflow.phys.tue.nl\"><em>Crowdflow Research Group, TU\/e, Dept. of Applied Physics<\/em><\/a><\/li>\n<li>&nbsp;<img decoding=\"async\" loading=\"lazy\" class=\"\" src=\"https:\/\/p.ledinside.com\/led\/2017-05\/1493789977_78610.png\" alt=\"Risultati immagini per philips lighting research logo\" width=\"65\" height=\"65\">&nbsp; <a href=\"http:\/\/www.philips.nl\"><em>Philips Lighting Research<\/em><\/a><\/li>\n<li><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-410\" src=\"http:\/\/crowdflow.phys.tue.nl\/wordpress\/wp-content\/uploads\/2017\/08\/ILI.gif\" alt=\"\" width=\"171\" height=\"65\">&nbsp;<a href=\"https:\/\/www.tue.nl\/en\/research\/research-institutes\/top-research-groups\/intelligent-lighting-institute\/\"><em>Intelligent Lighting Institute, TU\/e<\/em><\/a><\/li>\n<li><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-575\" src=\"http:\/\/crowdflow.phys.tue.nl\/wordpress\/wp-content\/uploads\/2017\/11\/Logo-300x120-BG-transparent.png\" alt=\"\" width=\"163\" height=\"65\">&nbsp;<a href=\"http:\/\/studiolucifer.com\/\"><em>Studio Lucifer, Eindhoven<\/em><\/a><\/li>\n<li><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-577\" src=\"http:\/\/crowdflow.phys.tue.nl\/wordpress\/wp-content\/uploads\/2017\/11\/logo-websitebackgroundcolour.jpg\" alt=\"\" width=\"189\" height=\"65\" srcset=\"https:\/\/crowdflow.phys.tue.nl\/wordpress\/wp-content\/uploads\/2017\/11\/logo-websitebackgroundcolour.jpg 326w, https:\/\/crowdflow.phys.tue.nl\/wordpress\/wp-content\/uploads\/2017\/11\/logo-websitebackgroundcolour-300x103.jpg 300w\" sizes=\"(max-width: 189px) 85vw, 189px\" \/>&nbsp;<a href=\"https:\/\/phross.wordpress.com\/\"><em>Studio Philip Ross, Eindhoven<\/em><\/a><\/li>\n<\/ol>\n<p>Moving Light has been further supported by<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-413\" src=\"http:\/\/crowdflow.phys.tue.nl\/wordpress\/wp-content\/uploads\/2017\/08\/glow.gif\" alt=\"\" width=\"234\" height=\"93\"> <img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-412\" src=\"http:\/\/crowdflow.phys.tue.nl\/wordpress\/wp-content\/uploads\/2017\/08\/4TU.gif\" alt=\"\" width=\"179\" height=\"26\">&nbsp;<img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-401\" src=\"http:\/\/crowdflow.phys.tue.nl\/wordpress\/wp-content\/uploads\/2017\/09\/nwo.png\" alt=\"\" width=\"300\" height=\"53\"><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Moving Light is an unprecedented crowd-light interaction experiment in real-life performed during the Glow Lightfestival in Eindhoven (11-18 Nov. 2017). When you visit @GlowEindhoven make sure not to miss out on &#8216;Moving Light&#8217; @PhilipsLight @TheStudentHotel #4TU @TUeindhoven @AntalHaans @alecorbetta https:\/\/t.co\/wGGG2yE6Sv pic.twitter.com\/ZO0wlLFjCa \u2014 CenterHT (@Center_HT) November 16, 2017 Introduction Light with intensity, color and pattern variations &hellip; <a href=\"https:\/\/crowdflow.phys.tue.nl\/wordpress\/moving-light-can-light-steer-crowd\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Moving Light: can light steer a crowd?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"ngg_post_thumbnail":0},"categories":[9,6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Moving Light: can light steer a crowd? - Crowdflow Research Group<\/title>\n<meta name=\"description\" content=\"Moving Light is an unprecedented crowd-light interaction experiment in real-life at Glow Lightfestival 2017. 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